Turn their big idea into a business they can actually pitch.
A step-by-step online class for kids and teens ages 12+. In 6 modules they come up with an idea, get to know their customers, build a brand, understand the money and plan a launch, finishing with their own Pitch Day.
- 12 months of access
- Works with free Canva
- 30-day refund if not started
From “I have an idea” to “here’s my plan”
Your child follows a clear path from first idea to launch, so they’re never left wondering what to do next.
What this means for your child
Whether or not they ever run a business, the thinking behind it will serve them for life.
Confidence and independence
They take an idea from a spark to a plan, and learn they can make things happen.
Smart money habits
They learn about costs, pricing, profits and losses, and healthy money habits, early.
Creative problem-solving
They test their ideas, adjust and keep going, just like real entrepreneurs do.
Communication skills
They learn to explain their idea, serve customers well and build trust, then practise with a pitch.
A feel for the real world
Supply and demand, target audiences and marketing stop being abstract and start making sense.
Something of their own
They finish with a brand, a marketing plan and a launch plan for a business that’s truly theirs.
What’s inside, module by module
Six modules take them from first idea to Pitch Day.
Getting Started
3 lessons- What Is an Entrepreneur?
- Come Up With Your Business Idea
- Test Your Idea
Know Your Customer
2 lessons- Your Target Audience
- Supply and Demand
Build Your Brand
2 lessons- Your Values and Your Story
- Your Name and Identity
The Money Side
3 lessons- Costs and Pricing
- Profits and Losses
- Money Habits
Find and Keep Customers
4 lessons- Prospects vs. Customers
- Customer Service and Trust
- Marketing Basics
- Create Your Marketing Plan
Grow and Launch
3 lessons- Consistency, Time, and Adapting
- Your Launch Plan
- Pitch Day!
What they’ll take away
- A business idea they’ve tested, not just imagined
- A clear picture of their target audience and customers
- A brand with a name, identity, values and story
- Prices that make sense, and an understanding of profit and loss
- A marketing plan and a launch plan, ready to use
- The confidence to pitch their idea to others
Is this class right for your child?
A great fit if they…
Are age 12 or up.
Love making things, selling things or coming up with ideas.
Want to learn how business really works.
No experience needed
They don’t need a business idea yet. They’ll come up with one in the first module.
They don’t need any business knowledge. We start with the basics.
Easy for you, safe for them
Everything parents ask about before saying yes.
Free Canva is all they need
Everything works with the free version. Canva Pro is optional.
12 months to finish
Work around your family’s schedule. One module a week gets them to Pitch Day in about six weeks.
30-day refund
Not the right fit? Get a full refund within 30 days as long as the course hasn’t been started.
Homeschool friendly
A third party can pay on your behalf if you use homeschool funding.
Self-paced and online
Lessons live in your member area, so your child can learn when it suits your family.
Made by a working business owner
Taught by someone who runs real businesses and has built a career on these skills.
Taught by a business owner who’s also a homeschool mom
Hi, I’m Pam! I’m a professional website designer, business owner and homeschool mom of two in British Columbia, Canada. I never got to learn these skills as a kid, and I know what a difference they’ve made. They made it possible for me to build a career I love and to work while homeschooling my children.
I created this class so young people can learn how ideas become businesses, with clear lessons that take them from first idea to launch.
Start their entrepreneur journey
Young Entrepreneurs
- 6 modules and 17 lessons
- A launch plan and Pitch Day
- 12 months of access
- Works with a free Canva account
30-day refund as long as the course hasn’t been started.
Questions parents ask
When does the class open?
Young Entrepreneurs opens on November 23.
What age is it for?
I recommend ages 12 and up. Every child is different, so you know best whether your child is ready.
Does my child need a business idea already?
No. The first module helps them come up with an idea, then test it to see if it’s worth pursuing.
Does my child need any business experience?
None at all. The lessons start with the basics, like what an entrepreneur is, and build step by step.
What does my child need to take the course?
A free Canva account is all they need. Canva Pro is optional.
How long will we have access?
12 months from purchase, plenty of time to go at your own pace.
How many lessons should we do each week?
Your child works at their own pace. There are 6 modules and 17 lessons, so one module a week gets them to Pitch Day in about six weeks.
What is the refund policy?
You can request a refund within 30 days of purchase as long as the course hasn’t been started.
Can we use homeschool funding?
Often, yes. If a third party needs to purchase on your behalf, have them email hello@pamlauzon.com with your first and last name and email address. I’ll send them an invoice and send you an invitation to create your login.
